I have recently attended this Yahoo! SEM seminar held by Yahoo! and AsiaPac.
For those of you who do not know what SEM stands for, it is Search Engine Marketing. These are the ads that show up on your search results – ADs, not the search result part. For example, after searching for something on Yahoo!, you will see these search results highlighted at the top as well as the right side of the first result page. These are ads. I will talk more about this in my future blogs.
The Yahoo! SEM seminar was quite well organized. The turn out was great. There were about 80 attendees, and many of them are knowledgeable about the topics presented. The seminar was divided into four parts – how the internet opens up new marketing channels for all kinds of businesses; what SEM is; SEO vs. SEM; and how to design a good website.
The speaker who did the presentation on SEO vs SEM was very good. He was able to put those SEO and SEM difficult terms and concepts into layman terms. And for the lady speaker who talked about how to design a good website, the contents were also very interesting.
The attendees of this seminar were also amazing. Many people were paying good attention (you can tell when they were able to answer difficult questions raised be the speakers). And they have also asked many insightful questions asked.
Overall, this Yahoo! SEM semiar was a pleasure to attend. I learnt a few things from the speakers and the attendees. I will talk about the details in my next blogs.